Social Media For Business

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”

- Sean Gardner


Social media is one of the key tools for any growing business or large business to aid their social network audience and strengthen their relationship with customers. Using social media platforms such as Instagram and Facebook can enhance a businesses clientele. I, along with millions of other people, check Facebook and Instagram everyday and scroll across businesses that I follow. I love seeing posts from the brands I follow and enjoy seeing how they display and promote their product, especially being a graphic design major. 

Today I was tweeting about AIGA and Moving Brands and had both companies personally respond to my tweets in genuine ways. This act made me feel connected to these companies and comfortable following them. Promoting giveaways on Instagram holds an audience and keeps them engaged. I believe Instagram is a huge important social media platform for businesses especially small up and coming businesses. 

A couple businesses I believe that are effective at using social media are WOODZEE, a local sunglass company based here in Chico, TheLocalPB, a restaurant and bar in Pacific Beach San Diego, and Almond Surfboards. I follow all of these businesses on Instagram because they post regularly enough to where it is not annoying and once in a while like my personal photos and follow me. They all have clean interesting photos and have an elegant social media presence to pertain to their customers environment.   I encourage all businesses who do not have a social media presence to create one and use it to influence their companies mission and goals. Don't be late to the party, use social media!