Monday, February 22, 2016

Web Design & The Increase of UI Patterns

To get the gist of the substance of my post I want to answer a few questions for you all first. Web design is constantly growing and changing to respond to its viewers which builds the platform for responsive web design. 

What is Responsive Web Design?

      Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an 
      optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, 
      panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Why Do We Need RWD?

     “Day by day, the number of devices, platforms, 
     and browsers that need to work with your site grows. 
     Responsive web design represents a fundamental shift 
     in how we’ll build websites for the decade to come.”

                                                                                                   - Jeffrey Veen


Similarity Becomes Positive Familiarity Among Web Pages & Their Users

From social media networks and sites constantly popping up on the web and our mobile devices it is no wonder that the positive layouts and looks have stuck and become almost fluent in every nicely designed web page we come across. Web pages that are easy to navigate and apps created to suite the user's experience are going to gain positive feedback and from that it has resulted in common UI design patterns for websites.

When a user comes to a site that looks smooth and familiar on the eyes they are more likely to trust the site and therefore commit to their daily usage on the site. Our daily web page interactions have become so familiar to us that when we do come across a very under-developed tacky looking site we tend to be stand-offish to its content and the result is the site getting a decrease in usage. As a technology community we create relationships with the various sites we visit everyday. We are accustomed to a certain look, mostly the look of the created UI web design patterns.

Web page similarity is not a bad thing yet a tight knit community that makes its audience comfortable thinking of the users experience while on the site. For anyone interested in knowing more about UI patterns below is a link to an article that shows of 63 Web UI Patterns From Todays Hottest Companies!

http://www.awwwards.com/63-web-ui-patterns-from-today-s-hottest-companies.html

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